Marketing Resources
Latest Resources
  • 01.05.09

    Folio

    Cygnus Freezes Salaries

    Cygnus Business Media employees were notified today that their 2009 salaries have been frozen. The salaries will be locked at the amount they were earning in 2008, according to an internal memo. More...
  • 01.05.09

    Folio

    Hawaii Regional Magazine Ceases Operations

    Citing the global financial crisis, Honolulu, Hawaii-based Pacific magazine has ceased operations. The decision was effective January 1. More...
  • 01.05.09

    Folio

    Some Ad Agencies Realizing ‘You Don’t Have to Buy Conde Nast’

    Will publisher’s refusal to budge on prices hurt company long-term? More...
  • 01.05.09

    Folio

    Stagnito Acquires B-to-B Media Group

    Stagnito Media has acquired Zweig White Information Services’ media group, including CE News and Structural Engineer magazines. Stagnito is backed by Chicago-based private equity firm Cardinal Growth. Financial terms were not disclosed. More...
  • 01.05.09

    BtoB – Latest Headlines

    USAA selects Campbell-Ewald as agency of record

    San Antonio—United Services Automobile Association (USAA) has selected Campbell-Ewald, Detroit, as its advertising agency of record. Campbell-Ewald will provide strategy, creative execution, media planning and media buying. Billings were undisclosed. More...
  • 01.05.09

    BtoB – Latest Headlines

    Microsoft releases online CRM product

    Redmond, Wash.—Microsoft Corp. has made available the online version of its customer relationship management product, which will be hosted and managed by the software giant. More...
  • 01.05.09

    BtoB – Latest Headlines

    Cygnus co-CEOs Davis and O’Brien leave company

    Melville, N.Y.—Cygnus Business Media Co-CEOs Carr Davis and Tony O’Brien have resigned from the company, effective last Wednesday. More...
  • 01.05.09

    BtoB – Latest Headlines

    ‘New York Times’ begins offering front-page advertisements

    New York—Struggling, like most newspapers, with declining ad revenue, The New York Times announced Monday that it has begun offering ad placements on its front page. More...
  • 01.05.09

    BtoB – Latest Headlines

    WPP to cut thousands of jobs

    London—Ad agency holding company WPP Group plans to cut thousands of jobs as a result of the global economic slump, according to company executives. More...
  • 01.05.09

    BtoB – Latest Headlines

    Media deals fall precipitously in 2008

    New York—The combined value of media deals totaled $2.0 billion in 2008, the lowest figure of the young century, according to a new MandA report released by media investment bank DeSilva and Phillips. More...
Frank Talk
Frank
Frank Anton
CEO Hanley Wood, LLC

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Media and Marketing's Influence on Buyers of Building Products

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