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05.17.12
iMedia Connection
10 companies driving the SoLoMo revolution
Introduction SoLoMo. It's not a typo, nor is it an entirely new concept. A mashup of social, mobile, and local, SoLoMo is perhaps best understood... More... -
05.17.12
iMedia Connection
The new definition of KPI: Keep people ignorant
Your measurement department has almost certainly discovered the current religion in digital measurement: Don't overload on numbers. The key to... More... -
05.17.12
iMedia Connection
7 potential pitfalls of gamification
Although gamification can be an excellent tool for engaging consumers, there are a few caveats of which to be wary. A common criticism of... More... -
05.17.12
eMarketer
Article: Are Marketers Missing Multichannel Opportunities?
Brands and agencies focus on digital basics, neglect multiscreen experiences More... -
05.17.12
eMarketer
Article: Paywall Resistance Softens When Content Is Right
Users more likely to pay for entertainment-focused content More... -
05.17.12
eMarketer
Article: Digital Is the Place to Reach US Asians
High adoption of online, mobile and social activities More... -
05.16.12
iMedia Connection
How to deal with your client's app obsession
Every few months, a development company or consultant will come along, full of cutting-edge theoretical ideas for your agency and your clients. They... More... -
05.16.12
iMedia Connection
What Robert Scoble really thinks of Facebook's Open Graph sharing
If Robert Scoble was a brand (one might argue that he is), his numbers would rival some of the biggest household names. He has 256 thousand Twitter... More... -
05.16.12
iMedia Connection
7 bad habits that are ruining your career
Your career success is part ability, part luck, and part how you behave. No one does everything right every time. But the demands of the day, our own... More... -
05.16.12
BtoB
BBDO Atlanta names Duff president-CEO
Atlanta—BBDO Atlanta has named Gill Duff president-CEO. Duff was previously global business director at DDB Worldwide. More...
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